At Further Insights we understand the importance of social media in reaching and engaging with customers. However, for cannabis businesses, navigating the social media landscape can be a challenge due to the complex and ever-changing regulations surrounding the industry. Here are some of the key considerations for cannabis businesses looking to comply with social media policies while creating engaging content.

It is important for cannabis businesses to understand that the promotion of cannabis products and services is illegal under federal law. This means that advertising for cannabis on social media platforms is not allowed, and any ads that violate this policy will be removed. However, this does not mean that cannabis businesses should avoid social media altogether. Instead, they should focus on creating educational and informative content that does not promote the use of cannabis.

LinkedIn

LinkedIn, on the other hand, has a more permissive approach to cannabis-related content. While the platform does not allow the promotion of illegal drugs, it does permit the sharing of industry news and information about cannabis-related products and services, as long as the content is not misleading or promoting the use of cannabis. B2B marketing is essential to any cannabis business from growers to dispensaries, Further Insights can create a LinkedIn strategy for you that effectively communicates their brand and products while staying within the guidelines set by the platform.

Twitter vs. TikTok

Twitter has one of the most relaxed cannabis policies while TikTok has the strictest. Twitter's policies prohibit the promotion of illegal drugs, including cannabis, but does allow the advertising for CBD products in some countries. Paid social is possible on Twitter if you are able to isolate your CBD only products.TikTok's policies go farther and prohibit the depiction, promotion, or trade of cannabis. This means any imagery or words associated with cannabis in a TikTok video will cause the video to be removed. We recommend using your time to focus on Twitter over TikTok.

State Laws

In addition to creating compliant content, cannabis businesses must also be aware of the regulations surrounding their industry at the state level. Each state has its own set of laws and regulations regarding cannabis, and these can change frequently. As a marketing agency, we stay up-to-date with the latest regulations and laws to ensure that our clients' content is always compliant.