What Feature Collects Company-Specific Data Such as Member Status?
Answer: Custom Dimension
A common question on the Google Analytics exam is, “What feature collects company-specific data such as member status?” The options listed below are similar to what appears on the exam.
Custom Metric
Custom Dimension
Custom Filter
Event Tracking
The correct answer is Custom Dimension.
Explanation:
Most of the time, you can use custom metrics or pre-chosen metrics like screen views and events to track your data. But custom dimensions can help you track your most important metrics based on your needs.
By customizing dimensions, you can combine Analytics data with non-Analytics data. You can use a Custom Dimension to track member status and combine it with Analytics data such as gender, allowing you to see how many members of a certain gender you have.
Custom Dimensions can be used in Custom Reports as primary dimensions. They can also be used as secondary dimensions and as Segments in standard reports.
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Further Resources: Google Analytics Company-Specific Data
Check out these other articles on the Google Analytics Exam:
Which Assets Cannot be Shared in The Solutions Gallery?
What Scope Applies to Custom Metrics?
What Metric-Dimension Combination is Not Valid?