Further Insights is a comprehensive quiz marketing solution built to increase engagement, drive action, and help brand marketers better understand audiences.
Founded in 2012 by Andrew Schuster, Jason Schuster and Coleman Anderson, Further Insights began with a singular mission in mind: to create a mutually beneficial media experience, one that increased revenue for digital publishers, while delighting users without forcing unwanted content on them.
Our company name reflects our culture: we believe that anything is possible when we work hard together and go beyond the status quo to achieve exceptional results through innovation, creativity, and collaboration.
And it’s this core principle that drives everything we do — especially when it comes to helping brands gain a deep understanding of their audience with comprehensive quiz marketing solutions. It's no secret that quizzes are an extremely powerful tool to drive deeper engagement. In today's content-marketing landscape, that’s an integral piece of the puzzle. The challenge is that most marketers don’t have the staff or bandwidth to implement a successful strategy at scale.
Further Insights provides a comprehensive solution — from planning to production and optimization — that takes the guesswork out of quiz marketing. Our performance-based data dashboards give you a clear view of your audience demographics, quiz performance and overall engagement levels.
In other words, we uncover more than just who your audience is. We provide insights that go further, focusing on what they know, and how they feel, enabling you to deliver more personalized content experiences and market intelligence.