Comprehensive Quiz Marketing Solutions
Quizzes have quickly become a fundamental element of the content marketing strategy of leading brands. The problem is that while pretty much anyone can write questions and answers, you need domain expertise to take full advantage of interactive quizzes.
First, you need to find a quiz software that is easy to use yet robust enough to provide the features you require. Then you must train or hire someone to use this software. Investing time and resources can be daunting, especially when you’re unsure of the results.
Second, even if you do find the software and personnel to build the content, you need to know how to properly market it. Sure, you can scour the web, reading blogs and white papers filled with tips and tricks, but will this get you the consistent results you need to justify the cost?
Third, what happens when a quiz that you invested time and resources in doesn’t perform as expected? Do you know how to analyze, tweak, and iterate on a quiz to ensure that it is fully optimized and getting the best possible results, both short and long term?
Perhaps you get lucky and your first quiz is a hit. Do you know how to drive consistent results?
In order to ensure a successful quiz marketing strategy at scale, you need expertise. Further Insights is the comprehensive solution, offering software and services that help put quizzes to work for your brand. Our proprietary technology, paired with our expertise in quiz development, marketing, and optimization, provides our clients with the perfect combination of software and services. We’re the one-stop shop to leverage interactive quizzes at scale.
Further Insights Increases Engagement
With over five years of experience in building and marketing quizzes, we have developed a comprehensive strategy for driving engagement with interactive quizzes. We boast an industry-leading 90%+ average completion rate for thousands of quizzes in collaboration with a variety of partners.
Improve Time on Site
Interactive quizzes require a user to actively engage with content, creating a sticky experience. On average, Further Insights quizzes increase time on site by over 2.5 minutes.
Quizzes are better with friends, and players love to share their results. Further Insights quizzes are designed to extend your content’s reach with built-in sharing mechanics.
Dive Deeper Into Your Content
Just copy a quick snippet of code, and you can easily embed a quiz anywhere on any site, giving additional context to a piece of content. Additional content recommendations can be made based on quiz performance, allowing you to customize follow-up content on the results page and achieve optimal click-through rates.
Inspire Audiences to Take Action
Drive a variety of targeted actions on the results page. Depending on the goals of your campaign, you can select from a handful of options to ensure that you encourage your audience to take action.
Capture email address for future retargeting efforts. Use assessments to collect new email leads by presenting an opt-in form at any point in the experience.
Extend Promotional Offers
Deliver specific offers such as coupons, deals, and discounts. Segment offers based on user score to pre-qualify audiences and achieve optimal conversions.
Promote specific campaign initiatives related to the content you’ve delivered. Once you’ve informed an audience about a topic, they are more likely to support an associated cause.
Gather Insights About Your Audience
Develop niche audience segments based on performance and put that knowledge to work for future efforts.
Track audience quiz performance and identify your most and least valuable segments based on user results. Our data allows you to understand who is starting quizzes and who is not, which audience members are completing a quiz, and who among those completions are continuing to commit actions such as sharing, redeeming offers, and other click-through triggers.
Our Quiz Management System (QMS) allows you to provide targeted actions to audience segments. Deliver optimized messaging and offers based on a user’s score or outcome. With the ability to segment different calls-to-action to specific audiences based on their results, our customers are able to drive over 50% click-through rates on average.
Leverage audience actions to make more sophisticated marketing decisions. Segment different user groups based on performance and actions.