Creating a steady supply of effective content — that is, content that engages an audience and inspires them to act — is a constant challenge for marketing and brand strategists. The competition for attention is tough enough:
It’s estimated that Americans devote more than 10 hours a day to consuming digital content. -source
“Interactive content is 93% effective at educating the buyer, more than double static content…
…and it’s 88% effective at differentiating brands from competitors, more than a third better than static content.”
To make a truly meaningful connection with your customers, you need to give them what they want, when and how they want it. This requires knowing your audience on more than a superficial level, beyond the “persona,” and providing a healthy mix of media formats and styles that meet their specific needs.
So how do you ensure that your brand story is heard by and resonates with your customers? You need to embrace interactive media, such as quizzes, trivia, and assessments. It’s not a big secret that quizzes are an extremely powerful tool for getting an audience’s attention and driving deeper engagement.
Interactive quizzes provide the perfect opportunity to convert that engagement into direct action, and it allows marketers to gain a lot of interesting insights about their audiences. As such, interactive content is a critical piece of the content marketing puzzle and should be a fundamental tool in every brand’s marketing strategy.
Although anyone can build a single quiz, deriving the full value of the format is much more than simply writing questions and answers.
Successful interactive content requires a comprehensive strategy and domain expertise.
Driving consistent engagement with quizzes requires detailed planning, production, analysis, and optimization. While most marketers understand the value of quizzes, they don’t have the staff or bandwidth to produce them at scale.
With over five years of experience, we have developed a science around effective quiz strategies. We have driven a 90%+ average completion rate for thousands of quizzes in collaboration with dozens of partners, helping to reach and engage millions of consumers.
Further Insights was built to empower marketers to leverage interactive content without the burden of having to develop domain expertise. We make it easy to drive higher conversions and take full advantage of performance data.
Who Do We Help?
Further Insights has been put to work for a variety of industries. With programs designed to meet the specific needs of clients, Further Insights helps our partners take full advantage of interactive quizzes at scale.
Brands love Further Insights because we offer comprehensive quiz marketing programs that help them increase engagement, drive direct actions, and gather valuable insights about their digital audiences.
Publishers love Further Insights because we help them add context to existing content, provide alternative formats that are fun and interactive, generate deeper engagement and keep their audience hooked, and provide them with additional revenue opportunities.
NPOs love Further Insights because we help them raise awareness, inspire people to take immediate action such as donations, and gather valuable audience intelligence to help with future campaigns.
Digital agencies love to partner with Further Insights because we help them win and retain business. Our programs enable them to offer an additional tool to current and prospective clients with the full support of our experienced team of interactive content experts.
Comprehensive Quiz Programs
Our comprehensive quiz programs give marketers the ability to enlist the experts at Further Insights to work alongside their in-house team or handle everything from content creation to data analysis. Our interactive solutions have been refined over five years to fit the needs of our clients and include:
- Easily create trivia, quizzes, and assessments with our proprietary Quiz Management System (QMS)
- Seamlessly embed our formats across a variety of web properties
- Choose from a number of results page options to fit the needs of a campaign
- Review the analytics dashboard and glean insights about quiz performance and user demographics to better understand your audience
- A formal kickoff with our experts to ensure that you’re set up for long-term success.
- Regularly scheduled strategy sessions to keep you on track
- Enlist our experts to assist in additional content creation and marketing efforts
- Best practice guides, video tutorials, webinars, and other support tools ensure that your team is getting the most out of Further Insights
- A dedicated account rep assigned to your team to support you in everything from strategy to training
- 24/7 technical support, and custom integrations are available upon request