What Would Prevent Data From Appearing In A Custom Report?

Answer: A filter that filters out all data.

On the Google Analytics exam, you’ll likely be asked, “What Would Prevent Data From Appearing In A Custom Report?”, A typical question will look something like this:

  • A filter that filters out all data

  • Not sharing the Custom report with users in the same view

  • Dimensions and metrics of different scopes

  • Too many dimensions applied to the Custom report

Explanation:

Making sure your filters are properly set up is an integral part of data analysis, incorrect setup may lead to limited analysis and poor decision making.

Although this question’s answer may seem obvious, sometimes the most clear-cut questions can be confusing. Rember to think critically when taking the Google Analytics exam so questions like this don’t confuse you!

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Check out these other articles on the Google Analytics Exam:

Which Assets Cannot be Shared in The Solutions Gallery?

What Scope Applies to Custom Metrics?

What Remarketing Audiences Cannot Be Defined By Default? 

What Feature Collects Company-Specific Data Such as Member Status?

How Can Google Ads Help You to Advance Your Business Goals?

What Metric Dimension Combination Is Not Valid?

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