What Asset Is Used To Build A Remarketing List?
Answer: Custom Segment.
The Google Analytics Exam typically asks, “What Asset Is Used To Build A Remarketing List?” A typical question on the exam will look like the one below:
Custom Metric
Custom Report
Custom Dimension
Custom Segment
Explanation:
When building a remarketing list, custom segments are utilized to help you understand who your audience is and who is the best fit for a remarketing campaign.
For Example, if you operate an e-commerce store you may notice that a group of customers have added an item to their cart, but have not completed a purchase.
This group is ideal for a remarketing campaign as they are extremely close to making a purchase decision and may just need a nudge in the right direction. Targeting this group with discounts, free shipping, and other promotional material will improve your page’s conversion rates, leading to more revenue.
Custom Segments allow you to separate messaging across your customer base. Helping you cater to each individual group as fit for their needs.
Check out these other articles on the Google Analytics Exam:
What Scope Applies to Custom Metrics?
What Metric-Dimension Combination is Not Valid?
What Remarketing Audiences Cannot Be Defined By Default?
What Feature Collects Company-Specific Data Such as Member Status?
