Which Three Campaign Parameters Are Recommended To Manually Track Campaigns?
Answer: Medium, Source, Campaign.
The Google Analytics Exam will ask, “Which assets cannot be shared in the Solutions Gallery?” A typical question on the exam will look like the one below:
Medium, Source, and Content
Campaign, Content, and Term
Medium, Source, and Campaign
Source, Content, and Term
Explanation:
Medium, Source, and Campaign are the three recommended parameters for manually tracking your campaigns.
The Medium Parameter refers to the type of marketing channel that the traffic originated from. This could be from social media, email, PPC, or organic search. This will help you understand exactly which channels are responsible for your traffic and how to allocate time and funds to maximize those results.
The Source Parameter works in complement to Medium to give you more exact data towards your traffic. Medium will inform you that traffic is coming from social media, but will not delineate between individual platforms like Facebook or Twitter. The source parameter will work to do what medium cannot, breaking down which platforms are responsible for what traffic. This allows you to obtain a fully comprehensive understanding of your marketing efforts, helping you make better marketing decisions.
The Campaign Parameter allows you to identify which traffic is associated with what marketing campaigns you are currently running. Many marketers are responsible for overseeing the management of multiple campaigns, without properly identifying what data is associated with what campaigns it is impossible to make informed decisions around your marketing.
Check out these other articles on the Google Analytics Exam:
What Scope Applies to Custom Metrics?
What Metric-Dimension Combination is Not Valid?
What Remarketing Audiences Cannot Be Defined By Default?
What Feature Collects Company-Specific Data Such as Member Status?
