Is your digital presence not generating the leads that you want for your B2B business?

Many B2B business owners are relying on a bare minimum for their digital infrastructure. The result is often an unproductive, ineffective digital presence. 

If you’re just doing the minimum, you’re failing to capitalize on the tremendous growth possibilities that are currently available with the use of a few cutting-edge, low-cost tools.

In particular, Growbots, a leading outbound sales automation tool, and Hubspot, a top (free) CRM can easily be leveraged for fast, sustainable growth results regardless of your digital marketing expertise.

Although it can significantly speed up your results to work with an agency, growing your business is simply a matter of using these and possibly a few other key tools to generate and engage a consistent sales pipeline.

In this article, we will cover building a basic outbound marketing and lead capture infrastructure utilizing Growbots for outbound sales automation and Hubspot’s free CRM to capture, manage, and engage leads.

Inbound versus Outbound Marketing

First, it’s helpful to cover the differences between inbound and outbound marketing.

Inbound marketing is defined by HubSpot as “a business methodology that attracts customers by creating valuable content and experiences tailored to them.” It is the process of creating a website, landing pages, white papers, and other marketing material that your customers want to read. In turn, your customers go to your business and initiate contact with you. Inbound marketing is powerful, cost-effective and critical to your business, but it takes time and consistent effort.

Outbound marketing can speed things up dramatically by taking far less time to implement. It is the process of initiating contact with potential leads and refers to marketing activities like cold outreach emails, cold calls, display and print ads, and so forth.

If you can’t wait the 3-6 months (often longer) for inbound marketing to work for you, outbound marketing can start working for you within days or even hours depending on the type.

Using Growbots for Outbound Sales Automation

Email marketing remains one of the most effective forms of outbound marketing; it generates $38 on average for every $1 spent, making it highly cost-effective.

It’s also used by the vast majority of expert B2B marketers. So, almost regardless of what industry your B2B business is in, you can benefit from relying on cold email marketing for your outbound marketing process.

With Growbots you can essentially almost fully automate your outbound sales process and speed it up dramatically. The old way was to manually scrape data from the internet to find contact information in your target B2B market - painstaking to say the least.

Growbots provides an easy way to access your selected target market from a database of over 100 million contacts using a range of targeting criteria. It saves an average of 4 hours per day on prospect generation compared to manually searching for contacts or other less effective tools.

Hubspot on the other hand is a free CRM tool (and much more if you upgrade it) that can capture, organize and manage the responses you get from your outbound email campaign using Growbots to get meetings and ultimately close deals now or in the future.

Growbots with Hubspot’s CRM

Growbots natively integrates with the Hubspot CRM so that you can easily export your leads from Growbots right into Hubspot to then track their activity and reengage them at a later date to close deals.

HubSpot’s completely free CRM has a range of powerful tools; although it is not as robust as the upgraded Professional version, it provides critical features such as pipeline management, deal tracking, and a reporting dashboard.

Growbots makes finding contacts in your target market simple.

1.     Generate your list by picking companies and key decision-makers in the industry you want to market to.

2.     Create personalized emails that you want to send to these contacts. Growbots integrates with your regular email system so that your emails will look and feel natural.

3.     Optimize your results. Get some data back, look for ways to improve your response rate such as adjusting your emails. Test new prospect lists out. And utilize Growbots’ native recommendation system to improve your results by up to 40% within a month.

If you want to test this integration out set up a free demo of Growbots

And before you start your Growbots outbound campaign be sure to sign up for Hubspot’s free CRM so that you can capture, track and follow up with your leads including those who do and don’t reply. Combining both together, you get powerful and effective outbound marketing at the cost of around $200/month to start!

Starting Your First Campaign with Growbots

So, if any of this makes even a little sense to you, you’re ready to try your first outbound marketing campaign with Growbots and Hubspot’s free CRM. And we’ll cover this in greater detail in the next article.

Keep in mind there’s a learning curve and that’s where a partner agency (like Further Insights) can help, but if you want to learn the technical side of Hubspot and Growbots on your own, there is more than enough help available through the extensive resources and support that both tools offer.