Interactive Media + Audience Intelligence

About

We are an audience intelligence and interactive media company empowering agencies, publishers, brands, and non-profits. Our engagement solutions and unique market insights help clients identify their most valuable customers, and develop high-impact campaigns that drive actionable outcomes.

For Publishers

For Agencies

For Brands

What We Do

Further Insights is a comprehensive interactive marketing solution built to increase engagement, drive action, and help brand marketers better understand audiences. It’s no secret that assessments are an extremely powerful tool to drive deeper engagement, and in today’s content marketing landscape they are an integral piece of the puzzle. As with any media format, the challenge is that they require domain expertise.

Driving consistent results requires detailed planning, production, analysis, and optimization. While most marketers understand the value of quizzes, they don’t have the staff or bandwidth to implement a successful strategy at scale.

Features and Benefits

ANALYTICS

Our dashboards give you a clear view of your audience demographics, quiz performance, and overall engagement levels.

PROVEN FORMATS

Tap into our gallery of proven formats to deliver consistent and effective results. With over 1,000 quizzes across multiple industries under our belt, we’ve perfected our formula.

INCREASE ENGAGEMENT

Once a user has taken the time (2 minutes on average) to complete a quiz, that person is 11x more likely to continue engaging.

OPTIMIZE CONVERSIONS

Segment different offers based on performance to drive higher click-through rates.

CAPTURE LEADS

Identify your most and least valuable segments based on user results.

UNLOCK AUDIENCE INSIGHTS

Gather key performance data that can be leveraged for future campaigns.

PERSONALIZE CONTENT

Communicate more effectively by delivering the right message to the right audience members.

INTEGRATIONS

Integrate knowledge and assessment-based performance data to build highly personalized content experiences.

Customer Success

“The interactive quiz is an engaging way to raise awareness about North Korea — a country where dictators are worshipped like gods, where the postal system reads and censors all mail, and where citizens cannot access the internet. The quiz drives action by pointing people to Human Rights Foundation’s Flash Drives for Freedom campaign, which highlights how technology can help free minds inside North Korea.”

Andrea Austin, Director of Programs, Human Rights Foundation

Go Beyond

Schedule a demo to experience our platform in action.

GET STARTED

Our Customers