Fractional CMO Services

What Is A Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is an outsourced business partner that helps you develop your marketing, sales, and growth strategy for a fraction of the price of a regular CMO.

Hiring a Fractional CMO enables small to mid-sized businesses to reap the benefits of having a dedicated marketing expert, without having to pay the high cost of hiring a full-time employee.

These experts come with years of marketing experience and the know-how to execute effective strategies. From planning and creation to implementation, a Fractional CMO is by your side, ensuring success.

Why does my business need a Fractional CMO?

Although better than no marketing at all, relying on freelance marketers and independent agencies is really just a band-aid solution. Without having a marketing team fully invested in achieving positive outcomes for your business, you will likely end up sacrificing quality and control.

For businesses that are ready to endeavor the next stage of their growth, an experienced marketing hand is essential for success. A fractional CMO takes comprehensive responsibility for the marketing execution at your company, and does so at a fraction of the cost of building out an internal marketing department, freeing you up to focus on your competencies as a business.

Our Responsibilities as a Fractional CMO

The FI Fractional CMO operates as a member of your C-Suite, responsible for the management and execution of all of the marketing operations your business requires. That includes a focus on each of the following:

  • Leading the broader FI marketing team

  • Positioning, segmentation, and messaging

  • Product pricing and developing a go-to-market strategy

  • Building out or optimizing Digital Marketing and Sales Infrastructure

  • Managing the CRM

  • PPC & SEO Management

  • Content Marketing

Our Approach is Different

Further Insights FractionCMO program is not just a comprehensive marketing solution for your business; It’s a took that enables you to grow with greater efficiency. Acting as a fully-integrated member of your team, we take a seat at your table, and develop marketing strategies that are informed by a holistic understanding of your businesses unique needs and goals.

The experts at Further Insights have years of experience building market growth strategies for firms just like yours.

There’s no need to continue wasting time and resources on freelancers and independent agencies.

Partner with us and kickstart your path to capitalizing on your market opportunity.

You’re not too small for a marketing department, after all.

With Further Insights’ Outsourced CMO program, you reap all of the advantages of having a fully-functional marketing department at a fraction of the expense. From proof of concept to proof of scale, our team is ready to enable your fullest growth potential!

Want to learn more? Contact us to discuss how the Fractional CMO program form Further Insights could work for your business.