How Small Businesses Can Grow Through Uncertainty

Especially in 2020, our world has seen an unprecedented amount of uncertainty. With so many new global issues at hand, it can be difficult to understand what digital marketing strategies will work. Additionally, so many businesses are currently unable or unwilling to take risks on a process they are unsure of.

By committing to a fundamentally sound marketing practice with a dedication to continuous learning, any organization can achieve online success even through difficult times. We have found that by taking an iterative and data-driven approach, businesses can grow cost-effective marketing programs with predictable ROI.

For instance, our client TangoAlpha3 is a talent acquisition agency that prides itself on finding and retaining veteran talent for their clients. They have a specific niche, and they’ve worked tirelessly to understand their ideal audience and its needs. Despite the fact that job recruitment has declined in recent months, TangoAlpha3 has been able to scale a successful digital marketing strategy by combining our data-driven content strategy with Growbots, an outbound sales and email automation platform.

In this video, we chat with Drew McDanald, President of TangoAlpha3 and Shem Prokop, Account Executive at Growbots, to learn how small businesses can navigate through the challenges of today's economic climate.

The proof is indeed in the pudding. Utilizing a mix of market research, strategic planning, and outbound sales automation, TA3 was able to extend outreach to 1,137 New Qualified Prospects and book 40 meetings in under 90 days. They have seen significant revenue growth as a result, and we are incredibly proud to play a role in their continued success.

With digital marketing trends constantly evolving, it is imperative to understand the danger of shiny objects. Technology is only as good as the parts that support it. A coordinated approach is essential no matter how simple or complex the campaign.

For more practical tips on growing through uncertainty, download our Small Business Playbook below.