How to Use Instagram to Attract a Larger Audience for Music Festivals

Finding a new and larger audience for your music festival can be overwhelming. At Further Insights we use Instagram to showcase events to music lovers and devoted fans.  Instagram offers endless opportunities to reach a wider audience when you crack the algorithm. By leveraging the platform's features, you can create buzz and excitement around your festival, and attract new attendees who are passionate about music and live events. Here are three tips for using Instagram to attract a larger audience to your music festival.

Highlight Your Artists

One of the best ways to generate excitement for your live event is to showcase the performing artists. Encourage the artists to repost by tagging them when they are highlighted in one of your posts. Make sure to highlight all of your artists, not just the headliners, as many lower billing artists have loyal online fan bases. Collaboration posts with artists and vendors can also help get your post in the feeds of their followers, increasing your reach. When scheduling a collaboration post, communicate with the artist when you will post so they can accept the collaboration as soon as possible.

Use Reels 

Instagram Reels are a great way to showcase highlights from previous events and generate buzz for upcoming ones. Because of TikTok competition, Instagram promotes Reels over image posts. Get into your follower’s feeds and on the discovery page by investing your time in creating Reels. An ideal Reel length is between 30-60 seconds. Keep viewers’ attention with an exciting first few seconds of the Reel. If you're a new festival, you can also ask your artists to send a 30-second video of one of their performances to use on your Instagram page.

Boost Posts 

If you want to get your event in front of as many people as possible, consider using Instagram's paid promotion feature to boost posts that highlight your lineup. This can help you reach a larger audience, especially if you target your posts to users who are interested in similar events or artists. Boosting posts are less involved than creating a separate ad set. Instagram will use the data from who has interacted with the boosted post and the hashtags used to promote it to a similar audience.

Instagram can be a powerful tool for promoting live events and attracting a larger audience, especially Millennials. By highlighting your artists, using Reels or performance videos, and boosting posts that highlight your lineup, you can create excitement and generate buzz for your upcoming events. Take your digital marketing to the next level with Further Insights. Our experience in working with live event companies combined with our expertise of the digital marketing universe will take your event to the next level.