What Criteria Cannot Be Used To Create A Custom Segment?
Answer: Ad Type.
On the Google Analytics exam, you’ll likely be asked, “What Criteria cannot be used to create a Custom Segment?”, A typical question will look something like this:
Dimensions
Metrics
Ad type
Sequences of user actions
The correct answer is Ad Type.
Explanation:
The segment builder only lets you create segments based on Analytics dimensions and metrics. Since Ad Type is not a measurable function of your traffic, it cannot be used to create a Custom Segment. However, you can still choose to select the Ad Type as the name for your custom segment.
This will help you keep your traffic data organized, allowing for a better understanding of data and smarter decision-making.
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Further Resources:
https://support.google.com/analytics/answer/3124493
Check out these other articles on the Google Analytics Exam:
Which Assets Cannot be Shared in The Solutions Gallery?
What Scope Applies to Custom Metrics?
What Remarketing Audiences Cannot Be Defined By Default?
Within How Many Days Can a Deleted View Be Restored
Which Three Campaign Parameters Are Recommended To Manually Track Campaigns
