Full Stack Digital Marketing + Creative for Music Festivals
About the Client
The iconic DelFest Music Festival is a Bluegrass and Roots Festival held at the beautiful Allegany County Fairgrounds in Cumberland, MD (2.5 hrs from Baltimore and DC). The festival originated from the desire to create a family-friendly music festival celebrating the rich musical legacy of the McCoury family, while creating a forum for world-class musical collaborations and a showcase for fresh new talent. Produced in association with High Sierra Music, DelFest offers a truly memorable festival experience, stamped with that unique McCoury touch.
What They’re Saying
“Further Insights has been a comprehensive marketing solution for DelFest. They have taken over all aspects of marketing including digital ad buys, email campaigns, social media management, and website redevelopment. The regular meetings with their team are always informative, and the communication is very clear. The team is always responsive to our needs, and very nimble. They take a data-driven approach, and respond in real time to our campaigns, making adjustments as we go. We're very pleased with their approach, and would not hesitate to recommend their services.”
Rebecca Sparks, Partner @ Delfest
The Background
Further Insights’ work with Delfest is focused primarily on increasing ticket sales and expanding brand awareness through a variety of unique and impactful digital marketing campaigns and targeted branding initiatives. In addition to managing social media platforms, leading paid advertising initiatives, and executing email marketing efforts, Further Insights led a full website redesign and development project for the 2022 festival. Furthermore, FI has worked to help the DelFest gain more data-driven focus in their business and marketing strategy by developing a robust customer database while also leveraging FI’s proprietary data dashboard, Insight3D.
The Results
“Legendary” Ad Performance
We’re running ads that not only resonate, but drive sales in a measurable way.
Increased Website Traffic
Since beginning our engagement with DelFest in April of 2021, we’ve driven significant increases in website traffic performance. That includes a 272% increase in website traffic directly attributable to the execution of our social media strategy.
Improving Engagement on Social Media
Our social media strategy for DelFest has led to a significant increase in engagement on the most relevant social channels. Our work on Instagram was particularly noteworthy:
A Website UX/UI Overhaul
The Further Insights Creative Studio helped DelFest by designing and building a better website with streamlined UX and an updated design that was more modern, more versatile, and more reflective of the brand’s position as one of the best festivals in the country.
Before
After
