What Remarketing Audiences Cannot Be Defined By Default?
Answer: Category, Action, Label, Value
Explanation:
Events are defined as user interactions with content that can be tracked independently from a webpage. An Event hit has all of the following components and includes a value for each, which is displayed in your reports.
Category
Action
Lable (optional, but recommended)
Value (optional)
Remarketing audiences are a type of advertising audience formed from people that have previously interacted with your website or content.
Typically, these audiences are much more likely to yield conversions as they are already familiar with your brand and have formed a relationship with you.
Implementing the use of remarketing audiences in your Google Ad campaigns is an easy solution to drive better results and ultimately waste less time and advertising budget.
Further Resources:
https://support.google.com/analytics/answer/1686005
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Check out these other articles on the Google Analytics Exam:
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What Metric-Dimension Combination is Not Valid
What Remarketing Audiences Cannot Be Defined By Default?
What Feature Collects Company-Specific Data Such as Member Status?
